MOVE YOUR WAY
“Move Your Way” campaign targets a new audience (Gen-Z) helping empower movement, whilst showcasing ON’s Swiss Engineered Apparel that can act as the tools users need to get moving.
ADVERTISEMENT POSTERS
The poster are used as promotion to the Move Your Way campaign, highlighting the hashtag #builttomove and the QR codes. The simplicity of these posters encourage users to investigate further, leaving them with no choice but to scan the QR codes or search the campaign hash-tag.
The AR Experience has been made to produce an interactive element to the concept, that users especially Gen-Z will be enticed to. The AR element brings ON’s products to life showcasing detailed and refined imagery and information of the Swiss Engineering behind the apparel.
