Capture Sheffield
Capture sheffield is a campaign that supports users to explore and interact with their local COMMUNITIES through photography. Social media can be a toxic environment that skews images creating an UNREALISTIC world. This project targets a primary audience of youths ranging from 13-18, who are prime users of social media and a secondary audience of local COMMUNITIES. The overall hope is to create a platform that gives users a chance to share, connect and interact with their local COMMUNITIES through their own photographs and perspectives of their local areas.
The user personas helped understand my target audience. It highlighted the specific needs of my target age range and supported there making of the User Journey Map.
USER PERSONAS
Here showcases the User Journey map created for this project. It helped showcase the stages of the user experience for the App being designed and highlights any issues that needed altering/ adjusting.
User Journey Map
It all begins with an idea. I wanted to create a platform targeted at everyone in Sheffield, to encourage them to experience their local areas and share their images with their community. This idea stemmed from a documentary I watched “The Social Dilemma”. This documentary showcased the effects of social media and how it warps our views. Today’s generation sees the world through a screen, but a lot of content displayed on social media has been edited. This concept still uses a social platform, but allows users to engage with the real world, and share raw, unedited images of their communities.
RESEARCH
To produce a brand identity. I created the logo “Capture Sheffield”. This is the identity of this project and has been used throughout the outcomes to link them all together.
LOGO
The outcomes produced from this project was an interactive digital APP that users can share their images and interact with others in their local community. advertisement posters were also produced to spread the word and encourage people to get out into their local communities and enjoy their experience out in the real world.